Inc. has an article about GoPro and its struggles that includes a look at the failure and recall of the Karma drone in 2016. The drone would suddenly lose power and crash, and they were worried that at several pounds, it could do some real damage if it hit someone:
Teams of employees flew hundreds of the recalled drones above the company parking lot for weeks, and eventually learned that a simple plastic latch was coming loose, causing the battery connection to slip out of place. That meant the problem was easily fixable. But the Hero5 Black issue, too, stemmed from a lapse in quality control. The camera wall was only 0.2 millimeter thick in one spot, Woodman says, and water pressure blew it out. The real cause of both problems, he continues, was that “the teams were killing themselves to launch the products on time. We were doing too many things, and it was taking too long to make decisions because management was juggling too many projects at once.” Brown puts it more bluntly: “We knew that if we didn’t figure out some way to reorganize, the company was just not going to survive.”
This reminds me of the Samsung Galaxy Note 7 debacle, which came about after “Samsung pushed its designers, engineers and suppliers beyond the breaking point to produce the Galaxy Note 7 with multiple industry-first features” in an effort to beat Apple to market.