Several years ago, Spanish telecommunications firm Telefónica ran something called the Do Not Disturb Challenge.
At the time, it looked like it was kind of a failure. Even after they scaled it back from a week to 24 hours (“[W]e couldn’t recruit anybody to take part,” one of the researchers told New Scientist. “We just got empty, horrified stares. And so eventually we backed down to 24 hours.”) Even after that, only about 30 people signed up. (The researchers explained their preliminary findings in a 2015 article.)
However, New Scientist notes, “two-thirds of the participants said they would change how they managed their notifications.” The researchers have gone back to the participants and talked to them about their smartphone use and attitudes towards notifications, and found something really interesting, as they report in a new article (with the somewhat discouraging title “Productive, Anxious, Lonely: 24 Hours Without Push Notifications“).
The New Scientist reports that “half had actually stuck with this goal two years on, suggesting that even a short, enforced holiday is a powerful intervention.” But as they put it in the article,
The evidence indicates that notifications have locked us in a dilemma: without notifications, participants felt less distracted and more productive. But, they also felt no longer able to be as responsive as expected, which made some participants anxious. And, they felt less connected with one’s social group.
It’s really interesting that digital sabbaths can have a long-term effect on behavior.
The other thing I would note is that it’s possible to customize notifications so that you’re still accessible to the people who really matter, but aren’t disturbed by messages about how the online retailer you visited 6 months ago is having 20% off everything. I talk in this article about how to reset your notifications so your phone does what it’s supposed to– keep you accessible to people who count– and not what app makers and retailers want. It’ll help your phone pass what I call the “zombie apocalypse test,” keeping your connected to the people you’d call during the zombie apocalypse, and no one else.
Martin Pielot and Luz Rello, “Productive, Anxious, Lonely – 24 Hours Without Push Notifications,” in Proceedings of MobileHCI ’17 (Vienna, Austria, September 04-07, 2017).